Gen Z, the digital natives, are driving a revolution in the fashion industry. Their desire for unique self-expression and individuality has fuelled the demand for personalised experiences.
Around 80% of Gen Z consumers are willing to share data to receive a personalised experience and 75% are more likely to buy a product if they can customise it.
From customised clothing and accessories to personalised shopping journeys, brands and retailers are increasingly leveraging technology to cater to these future evolving consumers.
- Nike’s Nike By You platform allows consumers to design their own sneakers with a variety of customisation options.
- Amazon uses AI-powered product recommendations to help consumers find products they might like.
Key Trends Driving Personalisation:
- Gen AI for Design: AI algorithms analyse consumer data (browsing, purchase history, social media) to understand individual preferences. This data then assists Generative AI models, enabling them to create unique and personalised designs that perfectly align with each consumer’s style and desires, delivering truly bespoke fashion experiences.
- Virtual Try-On with AI: AI-powered virtual try-on technologies are taking personalisation to the next level. These technologies use advanced algorithms to create realistic virtual representations of clothing items on the consumer’s body, enhancing the shopping experience and reducing the risk of returns.
- Bespoke Sustainable Customisation: Gen Z is increasingly conscious of environmental and social impact. Brands are therefore exploring sustainable customisation options such as on-demand manufacturing and the use of eco-friendly materials to cater to their growing demand.
Witness all these latest AI innovations at Fashion Tech Week 2025, taking place on April 3-4 at ITC Gardenia, Bengaluru.
What to Expect:
- 2000+ Attendees from fashion brands, retailers and manufacturers
- 50+ Industry Experts delivering insightful talks through panel discussions, workshops and presentations
- 40+ Sponsors and Partners showcasing cutting-edge technology in retail, manufacturing and marketing
- 15+ Knowledge Sessions on IoT, Data Analytics, Industry 4.0, AI, 3D and more
Join us to be a part of this transformative journey and experience the future of the fashion industry!
