Gone are the days when consumers had to rely solely on imagination to make purchasing decisions. In a world where digital interactions increasingly shape our realities, Artificial Intelligence (AI) and Augmented Reality (AR) are emerging as pivotal forces in redefining the shopping experience.
AI and AR bring products to life, creating an immersive, interactive environment where personalisation is not just a feature but a fundamental expectation.
These technologies are reshaping how consumers interact with fashion as stated below:
- Accurate and Personalised Sizing: By analysing large data sets and customer feedback, AI-driven technology helps brands offer customers personalised size suggestions based on their purchase history and body measurements.
- Visual Experience: Through computer vision and machine learning, AR enables virtual try-ons, allowing customers to see how items will look and fit on them before buying. This technology considers body shapes, preferences and style, providing a tailored shopping experience that reduces the chances of abandoned carts and increases sales conversions.
- Efficient Inventory Management: AI optimises inventory by predicting demand and managing stock levels in real-time. This ensures products are available when customers want them, minimising restocking delays. By aligning stock with actual customer needs, AR enhances shopping satisfaction.
Through such seamless interactions, retailers can build stronger relationships with their customers, drive loyalty, and ultimately, boost sales. From virtual showrooms to interactive product launches, AI and AR are poised to become an integral part of how we experience and interact with fashion.
Experience the Future at Fashion Tech Week 2025
Witness the latest AI innovations at Fashion Tech Week 2025, taking place on April 3-4 at ITC Gardenia, Bengaluru.
What to Expect:
- 2000+ Attendees from fashion brands, retailers and manufacturers
- 50+ Industry Experts delivering insightful talks through panel discussions, workshops, presentations
- 40+ Partners showcasing cutting-edge technology in retail, manufacturing and marketing
- 15+ Knowledge Sessions on IoT, Data Analytics, Industry 4.0, AI, 3D etc.
Join us to be a part of this transformative journey and unravel the upcoming innovations in fashion!
